Redesigning a B2B platform for office location analysis

Mapwhizz is a B2B web platform that helps consultants, office agents, and company decision-makers evaluate office locations based on employee commute times.

The product allows users to compare a current office with several potential new locations and understand how each move would affect the team. Instead of relying only on price, location, or intuition, Mapwhizz turns office relocation into a commute-based analysis.

I worked on the project as a UX/UI designer. My role was to redesign the existing portal, join regular client calls, design key parts of the product experience, and prepare the design handoff for development.

The project was specific because the client already had an existing version of the product built by a previous team. We were not starting from scratch. The redesign had to improve the user experience, make the interface clearer, and elevate the visual quality of the product while keeping backend changes as limited as possible.

This was especially important in the report area. Many of the outputs were calculated on the backend, and some information that would have been useful from an ideal UX perspective was simply not available in the system. This meant we had to find a practical balance between what would be best for the user, what was technically possible, and what made sense within the limited timeline.

Another challenge was the nature of the product itself. Mapwhizz works with data that supports important business decisions. The interface had to feel clear, professional, and trustworthy. It should not feel like a generic analytics dashboard, but rather like a decision-support tool that helps clients quickly understand the impact of each office option on employees.

I started from the existing product, the available backend logic, and the client’s brand guidelines. The goal was not to completely rebuild the platform, but to improve its usability, visual hierarchy, and overall product experience while respecting the technical constraints.

My focus was on clearer screen structure, better data presentation, and easier navigation through the report. Key outputs such as the recommended office, average commute change, and side-by-side comparison of locations had to be easy to scan and understand, even for users who do not want to explore every detail of the data.

Close collaboration with the client was an important part of the process. Through regular online calls, we reviewed designs, discussed feedback, and refined individual parts of the interface step by step. The client was highly detail-oriented, so a lot of attention went into UX logic, visual hierarchy, spacing, and the overall feel of the product.

Because the timeline was limited, we also used AI-assisted prototyping during the process. This helped us explore different options faster, iterate more efficiently, and move client discussions forward with more concrete design directions.

The result is a redesigned B2B platform that moves Mapwhizz toward a cleaner, more premium, and more usable SaaS experience. The new interface better supports the core purpose of the product: helping users compare office locations, understand employee commute impact, and prepare a clear foundation for decision-making.

The project also shows how to approach a redesign with strong technical constraints. Instead of designing an ideal solution without limits, the process required pragmatic decisions — improving as much as possible, respecting the existing system, and identifying where backend changes were truly worth making.

The product is currently being finalized and is expected to launch soon, so performance data is not available yet.