A cap-table platform redesigned around clarity for founders, equity managers, and shareholders.

Eqvista helps private companies manage shareholders, equity grants, and cap tables. The existing product had grown feature-first and the day-to-day flows were dense to navigate.

The brief was to bring the surface back to clarity without reducing what the product can do — keep advanced controls available but make the simple paths obvious.

I rebuilt the information architecture around the three audiences using the product, then designed shared primitives — table cells, summary cards, drawer flows — that each audience reuses in their own dashboard.

Shipped v1 of the new shell in three months, with a measurable drop in support tickets on cap-table review and a 22% lift in self-served valuation reports.